Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum
Signature Brow Setting Serum

Signature Brow Setting Serum

Signature Brow Setting Serum

$42.00
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Shipping calculated at checkout.
Clear Gel
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Infused with powerhouse peptides, over eight break-through botanicals, and B vitamins, our signature Brow Setting Serum gives you the look of naturally groomed, fuller brows while delivering a non-toxic, long-lasting, medium hold.

  • Natural, sculpted hold
  • Paraben & fragrance free
  • Dermatologist tested

Clear gel, flake-free, ick free. Water based. Not tested on animals. Non-toxic. Please recycle the tube after rinsing.

Founder’s tip: Apply going against the grain of your brow from tip to inner brow. Allow to dry slightly before setting the shape, and avoid rubbing once set.

Water, alcohol denat., VP/VA copolymer, caffeine, trimethylsiloxysilicate, 1,2-hexanediol, niacinamide, caprylyl glycol, trisiloxane, carbomer, arginine, epigallocatechingallate, butylene glycol, biotin, copper tripeptide-1, centella asiatica extract, dextrin, xanthan gum, sodium hyaluronate, acetyl tetrapeptide-3, camellia sinensis leaf extract, polygonum multiflorum root extract, serenoa serrulata fruit extract, soy isoflavones, panax ginseng root extract, rosmarinus officinalis extract

Prostaglandin free
Paraben free
Fragrance free
Cruelty free

Free shipping on US domestic orders over $50.

We currently don't ship internationally.

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The Art of the Brow

  1. Apply our Brow Setting Serum to clean, dry brows.

  2. Use back and forth motion on wiper to remove excess product.

  3. Brush brows from end to middle to evenly distribute product, then brush through brows and comb upwards for feathered effect.
    Tip: Use the wand tip to deposit extra serum into the brow, if needed

  4. Let set before layering products. Avoid rubbing once set.

Thoughtfully designed & formulated with the best in beauty innovation

Expertly formulated in Korea, renowned for its cutting-edge beauty innovation, our Brow Setting Serum blends the best in skincare science with all-natural botanical hair care.

Thoughtfully formulated to support a healthy skin barrier, boost natural hair shine, and promote fuller-looking brows.

Biotin Rosemary Niacinamide
Brow Setting Serum Box Brow Setting Serum Box

Your fullest, healthiest brows

Your fullest, healthiest brows

Like the framework of a masterpiece, well shaped brows bring structure, balance, and harmony to the face. Our phyto-phenom serum sculpts, sets, and supports your brows, enhancing your natural beauty with plant powered precision.

See our founder’s tutorial

"A brow gel unlike any other: it shapes, holds all day, and actually supports hair health.

I’ve quite literally not plucked, tweezed, or threaded my brows in years, but after using this consistently, I recently had to!” — Olivia Ivey Bannock

Join Us on Substack

Notes on beauty, becoming & the pursuit of all things curious

Beyond the brows, Privet founder Rebecca Rittenhouse forays into the rituals that define us; exploring, unpacking, and reimagining “good taste” through the lens of personal style—across fashion, beauty, interior design, and more.

Customer Reviews

Based on 7 reviews
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Natalie M.

I’m obsessed with the Privet eyebrow gel, it’s such a good formula! I can wear it all day without needing a touch-up, but if I want to freshen up, I can reapply and it never gets cakey or flaky. It feels so natural, and honestly, I swear my brows even look like they’re growing!

M
Mary M.

This brow setting serum strikes the perfect balance — lightweight, nourishing, and effective. The hold is flexible yet long-lasting, and it enhances the natural shape of my brows without ever feeling heavy. It gives me that full, polished brow look while still feeling natural. Couldn’t recommend it more!

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Naima J.

First brow gel I've used that doesn't come out thick and clump. Also my sparse areas are filling in!

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