Yes. Our serum-gel hybrid is non-toxic and made with plant-based ingredients that are gentle yet effective. It’s designed to complement your daily skincare routine without irritation. If irritation occurs, discontinue use immediately. 

No. PRIVET was formulated to be not sticky, not flaky, and never stiff. The clear gel dries soft and moderately flexible, leaving brows lifted and polished while still feeling natural. You can add more if you need to touch up your look. 

While PRIVET is our hero brow gel-serum, the formula takes inspiration from both skincare and haircare. Think of it as a treatment and a cosmetic in one—conditioning your brows while setting them in place. It is not designed for use on eyelashes. 

We set out to create the best brow gel—one that not only styles but also cares for your hair. Unlike many products on the market, PRIVET offers the benefits of a serum with the performance of a clear gel. The result: brows that look fuller, healthier, and beautifully refined.

Privet does not contain animal products, nor is it tested on animals.  It contains many plant-based ingredients such as rosemary extract, caffeine, EGCG, and Gotu Kola.

PRIVET leaves a clear, natural finish that enhances your brows without residue. The result is polished yet understated—perfect for achieving that effortless, natural but groomed aesthetic.

Absolutely. PRIVET plays well with your existing routine—whether that’s filling in with a pencil, brushing through with powder, or leaving your brows bare. We recommend brushing the formula through a clean, dry brow from outside in, against the grain of your hair, and waiting for the formula to dry slightly before setting your shape.

No, PRIVET does not contain Prostaglandins, Parabens or Pthalates. We followed a Credo Clean Standard with our Chemists in Korea to develop the Brow Setting Serum.

Yes. We offer free U.S. shipping on orders over $50 USD. Standard shipping rates apply to orders below $50. We do not currently ship internationally. For more details, see our Shipping page.

We want you to love PRIVET. If for any reason you’re not fully satisfied, you may return your product within our designated return window. Please see our Returns Policy page for complete details.

For wholesale inquiries, please email us at hello@privet-beauty.com