Meet Privet Beauty
A brow-first beauty brand, inspired by the natural, effortless & intentional.
As natural & refined as the beauty it celebrates.
This isn’t just a product; it’s a love letter to the beauty that already exists—natural, effortless, and intentional. Inspired by the quiet strength of the privet plant, it enhances what’s there, bringing a sense of refinement without trying too hard.
Developed thoughtfully in Korea in a leading skincare lab, our signature clear Brow Setting Serum provides a medium firm, long-lasting hold for sculpting, setting, and supporting your brows.
Rebecca Rittenhouse
Founder
“To me, privet is more than beauty—it’s a ritual.”
A moment to pause, sculpt, and celebrate the details that make you, you. It’s for those who know that true luxury whispers, that simplicity is its own kind of power, and that beauty can feel as natural as it looks.
I’m so thrilled to finally share Privet with you.
