Our Brow gel is so much more than just a gel. Most brow gels only contain the polymers, solvents, and other ingredients necessary to create hold.

We are doing so much more. Our ingredient list includes Peptides, Botanicals and B vitamins to create a healthy skin and follicle environment for your brows to look their fullest.

Many other brow serums range from $57 to over $120, so we actually believe we have delivered some pretty serious value!

Yes! Your tube is full. We did not weight the tube to save our customers on additional costs.

We also chose a very tight wiper to ensure that the wand doesn't come out full of unwieldy gel, so that you can have a more controlled, precise and layerable application.

The tube is also opaque to protect the delicate ingredients, such as EGCG, which can add to the perception that it is empty.

Our Signature Brow Setting serum is a 2-in-1 hair care and styling serum. It is lightweight, with a medium hold. Strong enough for day and gentle enough for night, it can be a part of AM and PM routines for full benefits.

Our Brow Setting Serum is formulated with B vitamins, Peptides and Botanicals to condition and support healthy and fuller-looking brows over time. No parabens, no fragrance, no drama.

Yes. Our serum-gel hybrid is clean and made with plant-based ingredients that are gentle yet effective. It’s designed to complement your daily skincare routine without irritation. If irritation occurs, discontinue use immediately. 

No. Privet was formulated to be not sticky, not flaky, and never stiff. The clear gel dries soft and moderately flexible, leaving brows lifted and polished while still feeling natural. You can add more if you need to touch up your look. Flake-free, guaranteed.

While our Setting Serum is our hero brow gel-serum, the formula takes inspiration from both skincare and haircare. Think of it as a treatment and a cosmetic in one—conditioning your brows while setting them in place. It is not designed for use on eyelashes. 

We set out to create the best brow gel—one that not only styles but also cares for your hair. Unlike many products on the market, our Signature setting serum offers the benefits of a serum with the performance of a clear gel. The result: brows that look fuller, healthier, and beautifully refined.

Privet does not contain animal products, nor is it tested on animals.  It contains many plant-based ingredients such as rosemary extract, caffeine, EGCG, and Gotu Kola.

Our Setting Serum leaves a clear, natural finish that enhances your brows without residue. The result is polished yet understated—perfect for achieving that effortless, natural but groomed aesthetic. It is not gluey or shiny.

Absolutely. Privet plays well with your existing routine—whether that’s filling in with a pencil, brushing through with powder, or leaving your brows bare. We recommend brushing the formula through a clean, dry brow from outside in, against the grain of your hair, and waiting for the formula to dry slightly before setting your shape.

No, Privet does not contain Prostaglandins, Parabens or Pthalates. We followed a Credo Clean Standard with our Chemists in Korea to develop the Brow Setting Serum.

Yes. We offer free U.S. shipping on orders over $50 USD. Standard shipping rates apply to orders below $50. We do not currently ship internationally. For more details, see our Shipping page.

We want you to love us. If for any reason you’re not fully satisfied, you may return your product within our designated return window. Please see our Returns Policy page for complete details.

For wholesale inquiries, please email us at hello@privet-beauty.com