Softly sculpted.
Effortlessly lifted.
Your brow ritual,
reimagined.

Infused with powerhouse peptides, over eight break-through botanicals, and B vitamins our signature Brow Setting Serum gives the look of fuller brows while delivering a long-lasting, medium hold.

Natural, Sculpted Hold Weightless, Serum Texture
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Brow Setting Serum Box
Brow Setting Serum Box

Formulated by experts,
Rooted in Nature

Our Brow Setting Serum is packed with hair care ingredients formulated by expert Korean chemists such as EGCG, Biotin, and Gotu Kola to condition and support happy, natural, brows. Nothing toxic, nothing scented, nothing flaky. Just your best brows ever.

EGCG

EGCG

Gotu Kola

Gotu Kola

Saw Palmetto

Saw Palmetto

Korean Ginseng

Korean Ginseng

Fo-Ti

Fo-Ti

Copper Tripeptide-1

Copper Tripeptide-1

Brows by Privet,
Styled by You

See how our community styles their brows with our Brow Setting Serum.

@nicoleavillamil
wears her brows straight and sleek
oliviaivey
add text here
rebeccarittenhouse
wears her brows full and sculpted

Sculpt, set, support,
all in one dreamy step

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Shape & set with a featherlight touch

You want defined brows without that dreaded crunch. Our plant-powered formula delivers weightless hold without stiffness or flakes. Just softly sculpted definition that lasts.

Explore our brow tutorials

To me, privet is more than beauty—it’s a ritual.

A moment to pause, sculpt, and celebrate the details that make you, you. It’s for those who know that true luxury whispers, that simplicity is its own kind of power, and that beauty can feel as natural as it looks.

Inspired by the quiet strength of the privet plant, it enhances what’s there, bringing a sense of refinement without trying too hard.

About Privet Beauty

Rebecca Rittenhouse
Founder